PAC | PAW AID CAMPAIGN

Give Your Product a Story. Give Every Purchase a Purpose.

More than a good deed. A story that strengthens your brand.

Customers don’t just buy products. They also make choices based on what they believe in and the values a brand represents.

With PAC, you can connect the sales of your product with tangible support for animals. You choose the product, the animal shelter, and the contribution amount. We help you structure the partnership and turn it into an authentic story you can share with your customers.

What can PAC bring to your brand?

  • A distinctive product story with a clearly communicated social impact.

  • Social media content with a meaningful message and emotional appeal.

  • An opportunity to build stronger customer relationships through shared values.

  • Marketing support tailored to your needs and budget.

Start simple. Get your product involved in PAC for free, or work with us to develop a pilot campaign.

PAC LABEL

A product with purpose. No unnecessary barriers.

For companies that want to involve their product in PAC and show customers that their purchases help animals.

  • PAC branding for your product or service.

  • Inclusion in the PAC partner network.

  • Communication guidelines and brand assets.

  • An agreement on the contribution to a selected animal shelter.

Price: Free participation. Marketing services are agreed separately.

PAC PILOT

Try PAC with a single product.

For companies that aren’t ready to commit to a long-term partnership but want to test how their customers respond.

  • Product selection and defining how the charitable contribution will work.

  • Communication concept and brand story.

  • A mini content campaign, including Reels, posts, and Stories.

  • Performance evaluation and recommendations for next steps.

Price: One-time fee, depending on the scope of production and promotion.

PAC CHRISTMAS CAMPAIGN

Give Christmas a greater purpose.

For brands that want to connect Christmas sales with tangible support for animals.

  • A creative Christmas concept and campaign story.

  • Integrating your product into the campaign.

  • Photography, video, and social media content.

  • Connecting your brand, customers, and a specific animal shelter.

  • Communicating the results and the real impact of your support.

Price: Tailored to the scope of the campaign, production, and media budget.
Become a PAC Partner pac products


Have a brand that deserves a powerful story?

Good things deserve to be seen.

info@4pac.sk
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FAQ

Why was PAC created?

We believe every product can have a positive impact. PAC connects brands, customers and animal shelters, turning everyday purchases into ongoing support for animals in need.

How much does it cost to join PAC?

Joining PAC is free. We tailor each partnership to the size of the company and the scope of the campaign. Our goal is to create a model that is sustainable for both the partner and the animal shelter in the long term.

What portion of the sale goes to the shelter?

You decide the contribution amount. It can be a fixed amount or a percentage of each product sold. The model is transparent and clearly communicated to customers. Contributions are sent directly to the selected shelter and do not pass through PAC.

Do we need to change our products or packaging?

No. In most cases, all you need to do is mark your product with the official PAC badge, which can be used on your packaging, tag, sticker or e-shop. Incorporating PAC into your product design is welcome.

Can we choose the shelter we want to support?

Yes. You can support a shelter in your local area, or we can help you choose a trusted organisation in your region. You can also support multiple animal shelters or switch between them over time.

How does PAC make money?

We provide communication packages for our partner companies. We take care of the communication around products and services marked with PAC, create content in collaboration with shelters and influencers, and handle PR as well as Meta campaign setup and optimisation.

How do we get started?

Get in touch with us. We’ll provide all the necessary graphic assets, and you can then mark your product with the PAC logo and start turning everyday purchases into real support.

Launch your CSR campaign × PAC within 7 days.

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